FREE online SEO courseLocal SEO Course with Greg Gifford
For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.
Local SEO Course Contents
Lesson 1. What is Local SEO
Get introduced to local SEO and how Google uses a local algorithm to determine which businesses get the best page placement.
Lesson 2. Local Ranking Factors
Greg teaches you how to rank well for Google local SEO by using Google's local algorithm and its main signals to your advantage.
Lesson 3. Links
Relevant local links positively affect how you rank for local SEO. Find out here what exactly Google is looking for and how you can build links that work.
Lesson 4. Content
These local SEO tips will show you how to write local SEO content that draws traffic. You'll also learn how to manage your important NAP information.
Lesson 5. Citations
Local SEO citations can dramatically improve your local search visibility. You'll learn how to deal with mentions of your business's NAP on other sites. No local business SEO tutorial is complete without this information.
Lesson 6. Reviews
Greg explores how local business SEO is impacted by both positive and negative reviews, and what you can do to positively influence your reviews.
Lesson 7. Google My Business
Your Google My Business profile is literally your new home page that you need to take advantage of. Learn how to optimize your profile for success.
Lesson 8. Google Posts and Q&A
Google Posts and Questions and Answers are two powerful tools you can use for local search SEO. Greg shows you how to use them in a powerful way to bring in new traffic.
Lesson 9. Other Signals
Here are some lesser-known local SEO ranking factors that can help you in a BIG way. Learn how to use behavioral signals, personalization, and social signals to your advantage.
Lesson 10. Reporting
Getting positive local SEO results is the name of the game. Greg explains reporting and how to share and interpret those results with your client or manager.
Exclusive video lessons with Local SEO expert Greg Gifford
Learn how to do Local SEO and get the most out of local search in just 1 hour
The course is 100% free. Save your money and spend it on your own Local SEO efforts.
Who is this course for?
Whether you own a business with a physical storefront or serve customers in a particular geographic area, and need to gain more local visibility online, take this course to learn how to optimize your website to show up in local searches.
About the author
Greg Gifford is the Vice President of Search for SearchLab Digital and he specializes in local SEO. With over 17 years’ experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Watch easy-to-follow video lessons
Study handpicked materials to dive deeper
Test what you’ve learned
What to do after the course
Get certified by Semrush
After completing the course, you'll have all the necessary knowledge to take and pass the Local SEO exam.
If you already feel prepared, you can bypass the lessons and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your proficiency in Local SEO.
Let’s get started!
You might also like
SEO Fundamentals Course with Greg Gifford
Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Mobile SEO Course with Greg Gifford
Take this course to start thinking mobile first and learn how to top the rankings in mobile searches — course professor Greg Gifford will teach you how! Learn more.
Mobile, International, and Local SEO Course
Learn how to optimize your website when it comes to certain search engine algorithms to rank locally, globally, and on mobile devices - all of this with Semrush tools. Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.