어려움

How do you take an already successful brand and drive its sales and awareness even higher? When Fenix Lighting approached Boxwood, their main goal was to grow their online purchases by reaching new audiences and increasing repeat buyers. Although they had a loyal fan base, past-buyers were not bein

솔루션

Through extensive SEO and competitive research, and by working closely with the Fenix Lighting team, Boxwood developed a strong strategy for increasing website sales through a content integrated SEO plan.

결과

Over the span of several years, the Fenix Lighting brand has grown by leaps and bounds. Since 2019 their top-level revenue has grown by over 100%. Their eCommerce store traffic has increased by 48% as a direct result of Boxwood’s SEO and content strategy. We have been thrilled to be a part of Fenix’

어려움

The brand wanted to attract more individual consumers to its Shopify store. The lack of an organized site structure, thin on-site content, and bare-bones category pages were just some of the things standing in the way of being more successful.

솔루션

Once we fully identified and understood the client’s goals, we conducted intent-based keyword research. This was followed by developing a complete SEO strategy that included optimizing current website pages, writing new content, crafting new pages, and also revamping the site’s user experience.

결과

By revamping their website structure and adding robust on-page content, they began to see an overall increase in website traffic and a vast increase in sale values. Importantly, pages that particularly target new audiences have seen an 11% improvement in keyword rankings.

어려움

The brand did not have a well-established SEO strategy. Their website was also missing a sound structure and in-depth, relevant content on its category and product pages. While popular with referral clients and industry connections, they were not reaching their intended audience.

솔루션

While our partnership with Westward Sales began with blog content and simple page optimizations, we quickly realized they needed a full SEO strategy and website revamp to take advantage of their momentum.

결과

By identifying short-term and long-term SEO strategies and combining them with effective content marketing, Westward Sales increased its website traffic, conversion rates, and overall sales volume significantly. Westward Sales continue to nearly double in size every year.