Chatham Oaks

어려움

Client brought us in to assist with brand positioning to compete with current competitors, drive sales from organic traffic, and establish their brand in their industry as a trusted vendor for clients all over the world.

솔루션

We focused on positioning each of the pages and products to new keywords and fixing the site errors to get the pages indexed in the search engine. Finally, we turned our attention to fully understand the gaps between Tattoo Space and their competitors to create a content plan.

결과

300% increase in mobile and desktop monthly visitors from 1,094 to 4,400. These organic rankings for chosen keywords save Tattoo Space over $18,000 in monthly ad spend. Establishing a presence online in industry publications and organic keywords contributed to a 1282% increase in direct traffic.

어려움

We encountered the client at an early stage looking to generate better local brand awareness and catch up to local competitors. It seemed most of their traffic came from two keywords. Their site also did not have meta-data or informational content which contributed to a high bounce rate.

솔루션

To combat the bounce rate on the site we created informative content for both target markets to learn more about the niche and generate rankings for local keywords. We used the newsletter to gauge interest amongst the audience and created well researched blogs based on those topics.

결과

SEO optimized blogs allowed for increase of Top 10 rankings from 3 - 38 which brought in ~50% of site traffic. Solid content additions and better local brand awareness resulted in a 272% increase in traffic YoY. The traffic that has landed on the site has booked up the gym in 2023.

어려움

High bounce rates from their main pages, people getting to a page and immediately leaving, and a reliance on branded traffic, cost them a lot of opportunities for new traffic and a wider area reach. Their major issues involved a lack of time and a having to use a very complicated software internally

솔루션

In order to improve their discoverability, we updated the onsite information in order to position it towards localized keywords with high traffic from their target market in the local area such as “golf course near me”, “restaurant near me”, and “wedding venue near me”.

결과

30% increase YoY in website link clicks from the Google Business Page from local searches in the surrounding areas. Keyword rankings for the website doubled over the course of one year leading to over 1.2k impressions per month and an increase in 58% discoverability in local markets.