First Page

어려움

The client's site was doing well. However, we noticed high-volume keywords lingering on pages 2 and 3, as the website had minimal SEO work done. It lacked a cohesive site structure, demonstrated incorrect usage of headings, contained cannibalising (repeat) content, and a plethora of 404 errors.

솔루션

" We created a comprehensive worksheet highlighting all identified issues and provided guidelines for their web development team to rectify them. Additionally, we crafted new content for every category page on the site, specifically targeting the keywords that were stick on pages 2 and 3."

결과

Every month we are seeing consistent growth for both JBL AU & NZ. For example, JBL NZ has already had 35% of keywords jump to page 1 in just three months since the onsite completion. Plus, we are seeing ongoing month-on-month (MoM) traffic growth for both sites!

어려움

" The client hired Shopify developers to manage their campaigns. Unfortunately, these developers redirected their ""www."" site, causing havoc for months and leading to a drastic drop in rankings during a critical period. 80% of keywords were lost due to this error which the client wasn't aware of."

솔루션

" The client hired Shopify developers to manage their campaigns. Unfortunately, these developers redirected their ""www."" site, causing havoc for months and leading to a drastic drop in rankings during a critical period. 80% of keywords were lost due to this error which the client wasn't aware of."

결과

" Despite algorithms taking time to adjust to major shifts, our team persevered. In just three months, we bounced back from an initial 80% drop, and knocked our expectations out of the park. Now, our year-on-year revenue increase has soared to 40%, and we're seeing huge gains across the board!"

어려움

While the client's website was performing well, we encountered several technical challenges with robots.txt, the sitemap URL, a lack of structured data, 404 error pages, and poorly optimised meta titles, descriptions, and H1 tags. Consequently, many high-volume keywords struggled to rank well.

솔루션

While the client's website was performing well, we encountered several technical challenges with robots.txt, the sitemap URL, a lack of structured data, 404 error pages, and poorly optimised meta titles, descriptions, and H1 tags. Consequently, many high-volume keywords struggled to rank well.

결과

After implementing our optimisation strategies, at least 30% of target keywords have shown clear improvements in rankings. Although the newly optimised content has not yet been uploaded, we expect remarkable results once the fresh content and internal linking strategy is in place.