FizzyPop

Art Deco Comms

Against the backdrop of fine weather, a sea of enthusiastic crowds flooded into Hawke’s Bay, transforming the long-awaited Art Deco Festival Napier 2024 into a roaring success. This marked the end of a three-year festival hiatus imposed by the challenges of the Covid-19 pandemic and Cyclone Gabrielle, bringing with it thousands of visitors and injecting millions of dollars into our region’s economy. A pivotal factor in our success was the implementation of our social media campaign managed by FizzyPop. Well-recognised as a leader in connecting audiences with cultural events, FizzyPop played a crucial role in achieving our objectives. The partnership with FizzyPop proved instrumental in exceeding all projections in creating awareness of the Festival and positioning Napier as open and ready to receive visitors post-Cyclone Gabrielle. Their strategic insights significantly boosted event sales. Their highly targeted digital strategy successfully attracted a legion of new festival-goers, ensuring a promising outlook for the 2025 festival. The Festival is paramount to our core mission - the preservation of Napier’s Art Deco era built heritage. Serving as a powerful force, the festival channels crowds into the heart of our community, revitalising businesses within the Art Deco Quarter and the broader Hawke’s Bay region. The Festival further promotes destination Art Deco Napier and visitation all year round. A bustling city is one of the most important factors in protecting our built heritage. Tourism has significant benefits not only for the economic well-being of our community but also for the protection of our heritage — both inseparable endeavours. FizzyPop's strategic insights resulted in a campaign that surpassing all expectations in telling the Art Deco Festival story to an attentive audience. Their management of our Meta account, featuring highly effective real-life video content, performed exceptionally well. Our YouTube campaign not only met but exceeded all performance targets by a significant margin. Overall, our festival website sessions, traffic, and page impressions experienced a substantial increase compared to previous years. I would like to extend my deepest appreciation to the entire FizzyPop team, who are not only experts in their craft but also made the process thoroughly enjoyable. We cannot praise them highly enough and eagerly anticipate working with them again as we prepare for Art Deco Festival Napier 2025! Through a successful Festival Digital Marketing campaign, we are fulfilling our mission to protect, promote, and restore our most valuable assets - our Art Deco era treasures, which are the very essence of our beautiful city. Thank you to the FizzyPop team! Matt and the team at Art Deco Festival Napier - Proudly produced by Art Deco Trust.

Marcomms Team

Tom was super helpful and incredibly efficient. A breeze to work with :)