Maverick Communications International

어려움

Zeus has been delivering innovative polymer solutions for the medical technology sector for more than 50 years. To support deeper penetration of the APAC market, Zeus needed to create a bespoke website and social presence for that market. Maverick planned, designed and delivered the solution.

솔루션

We delivered an intuitive and fast experience that worked equally well on mobile and desktop. We collaborated with the Zeus team in the US and China to determine the content and website that would best support the APAC market. All content was written and formatted for Zeus’ first Chinese website.

결과

Website visits from China and page views and conversions dramatically increased once the new presence went live. Customers felt more empowered, and the Zeus sales team in China experienced an immediate uplift in leads and engagement.

어려움

LSM make robust, reliable, easy-to-use products, but its image and communications weren't reflecting that. Neither was the company making effective use of marketing to build direct and indirect sales. Weaknesses in brand and marketing were making hard work of growth.

솔루션

Our research and insights informed LSM’s new, distinctive brand identity and visual style, which highlighted the company’s positive environmental-friendly credentials and the robust nature of its product. These elements were brought to life through video, photography, campaigns and messaging.

결과

The impact has been wide-ranging and significant, increasing the quality, volume and value of leads and sales, improving the distributor network, shortening sales cycles, improving scalability, empowering customers through digital. LSM has successfully shifted from a commodity to a global brand.