Novi.Digital

어려움

The client needed an agency to increase the total number of users on the platform by over 10x, whilst also decreasing the cost-per-conversion by half.

솔루션

We split out campaigns into Single Keyword Ad Groups thus increasing quality scores and reducing cost-per-click prices. We created new ads to increase click-through-rates (CTR), ensuring that USPs were stated throughout, using % and numbers to increase the CTR. Alongside this, we helped the client t

결과

Improved the total number of conversions from 7 customers in month one to 348 customers in the most recent month. That is an increase of over 4871%. Increased to over an 85% impression share whilst continuing to add more keywords than ever before.

어려움

We worked with Insuro to develop a design and content plan for the website and to market it through SEO and PPC. The initial PPC spend was low, but has risen steadily over time and currently stands at around 100 times the original budget.

솔루션

We met with Insuro to get a clear understanding of their requirements and the aims and goals of the website and business. At this meeting we laid out short-term and long-term benchmarks for success in real terms, which we stayed focused on throughout.

결과

As a result of steady work over a period of years, PPC budget has increased a hundredfold while still turning a profit. Insuro has risen to be one of the better known and recognised comparison sites, with an increasing volume of searches relating to the term ‘Insuro’ and brand interest improved.

어려움

When Mainstage came to us they were looking to improve their online presence and help potential customers to find them. They were concerned that the two websites they had active might be confusing customers about their brand identity.

솔루션

The website migration was successful, with 301 redirects implemented to help existing customers find them again and preserve their online profile. We also took their Pay-Per-Click campaign in hand, creating a data-driven revamp which cut costs while increasing conversions.

결과

In addition to the boost in organic traffic, we revamped their PPC campaigns to function more effectively at a much lower cost while still increasing the conversions, visit duration and lowering bounce rates compared to previous years.