PBJ Marketing

어려움

Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states. The biggest challenge Arrow Lift faced was generating quality leads for their niche product within their markets.

솔루션

Our approach was to maximize reach within all markets by expanding brand awareness and changing the type of keyword match to their search campaigns. Raising brand awareness included targeting homeowners who purchase related products, launching new campaigns to reach users on different platforms, and

결과

Our marketing strategies have driven a 22% increase in year-over-year sales and a 70% reduction in CPA, demonstrating improved efficiency. Additionally, our targeted campaigns have resulted in a 24% increase in qualified leads, boosting our growth potential and operational effectiveness.

어려움

Acuantia is one of the world's largest suppliers of water, chemical, vertical, and septic tanks. Unhappy with their recent performance, we were tasked with helping them to achieve the monthly revenue goals at their stores around the country by increasing inbound calls and facilitating offline sales.

솔루션

Using client data, we were able to identify the top selling SKUs and seasonal trends to create dedicated shopping campaigns using Performance Max. Additionally we used geo-targeted Google Display and Facebook campaigns around the storefronts to drive in store sales.

결과

Our marketing efforts led to a 55.28% increase in sales and a 30.52% boost in ROAS, showing more effective ad spending. Additionally, total phone calls rose by 15.70%, indicating heightened customer engagement and interest in our offerings.

어려움

Yale Medicine is the clinical practice of the Yale School of Medicine. They are the largest academic multi-specialty practice in New England. For our first engagement with Yale Med, we focused on their Fertility Clinic which was no where to be found on SERPs and seeing dwindling traffic.

솔루션

To increase awareness and drive traffic to the Fertility Clinic's website, we leverage both Facebook and Google to run brand awareness campaigns. On Facebook, we targeted people showing an interest in parenting and fertility, while on Google we served ads on high volume yet relevant keywords.

결과

Facebook Campaign: -2M+ Impressions and a record-breaking 7,500+ Clicks to the Fertility Clinic's website -Industry low $3 CPC Google Search Marketing: -250,000+ Impressions -Industry-low $1.70 CPC -60% Increase in average session duration