Developing optimal social media video content that delivers an increase of impressions and reach without a full scale production shoot investment for a well known car local car dealership. The target market is vast, so the videos must appeal to a broad audience.
Strategic, engaging, and relatable video content that is batch shot, edited, and then posted in a semi-weekly cadence. These videos feature salespeople highlighting different vehicles while also incorporating trending audio and themes.
An average of 5,000-7,000 views on top performing posts and over 683 profile views. The goal of increased impressions and reach was eclipsed and resulted in 137, 419 Impressions and 121,004 Reach.