Productive Shop

어려움

- tight budget for UX redesign - had to work with an existing CMS from which we could not migrate to a more modern one - on-page SEO was non-existent, the blog was incredible but not optimized

솔루션

- run a technology audit and correct front and backend to satisfy on-page experience factors - improving the hosting provider speed - remove too many CTAs that were not driving conversions - focus on removing zombie pages - build better relationships with integration partners to get backlinks

결과

+ Increased organic share of voice (sov) by 54% + Increased B2B leads by 66% + Increased Online traffic: 27.86% + Decreased Bounce Rate: -84.66%

어려움

- Compete in a highly saturated market - Low budget meant we need to be laser-focused - Low internal stakeholder understanding of SEO - Low Paid ads budget

솔루션

- Rebuild the website based on user search demand - Optimize landing pages - Editorial calendar & content output tailored to CFOs and Controllers - Rebuild internal linking - Build a mobile-first site

결과

- 900% traffic increase in 8 months - $700,000 is closed deals attributed to SEO project - internal product, sales, and leadership alignment