Tdotperformance.ca- The initial challenge was to build the site’s value to compete against competitors that were already well-placed in organic search results. Redesign the website since the site’s original architecture didn’t have landing pages required for promoting different keyword segments.
Worked with client to create an site architecture that gives room for creating hundreds of landing pages for each target segments/ keyword categories. Further, rolled out all-inclusive on-site and off-page SEO optimization strategy to gain first page ranking for millions of popular keywords.
In almost 2 years, traffic & revenue from organic search traffic to the site grew by more than 10X. The additional revenue generated from organic search gave TDot Performance the ability to invest in increasing product range and other marketing channels, thus helping the company grow exponentially.