The Spectrum Group Online

어려움

The website had a slow loading time using Google’s page speed insights despite implementing the usual optimization strategies like image optimization (resizing large photos) and minimizing the use of plug-ins. Some slow-loading pages were deindexed and were invisible in search results.

솔루션

Google has repeatedly mentioned that fast (and secure) websites fare better in organic search (SEO) than those that do not. Site speed reflects how quickly a website responds to web requests. The project included site migration to a new server and speed optimization.

결과

After migrating to our dedicated WPEngine server and optimizing the site for speed, we achieved: * 84% improvement in full loading time * 42% improvement in speed index * 46% improvement in first contentful paint (FCP)

어려움

A B2B SaaS client needed to optimize their Google Ads account to improve overall conversion performance and budget efficiency. This ongoing engagement focused on brand awareness and lead-generation campaigns.

솔루션

We analyzed their eBook downloads and incorporated them into targeted campaigns to drive desired funnel engagement. We adjusted the conversion value of high-value lead forms so they were based on historical sales data and actual monetary values.

결과

Transitioning from an initial optimization project, we now actively manage the account. We achieved: * 33.2% increase in overall conversion rate * 47.9% increase in overall conversions * Conversion rate is now consistently performing at 5.7% * eBook download rate is consistently performing at 16%

어려움

The client was spending $20K monthly on ads with a negative ROU. We determined their analytics tracking was incorrectly configured, and key pieces of data were missing from KPI reports. Many Ad Groups used irrelevant keywords and generated bidding wars on poorly-performing search terms.

솔루션

* Created a tighter correlation between keywords, ads & landing pages * Switched to CPA strategy * Reconfigured Analytics for accurate data tracking * Implemented robust, low-cost tracking system

결과

* Reduced customer acquisition costs from $90+ to $15 * Produced positive ROI within four months * Increased relevant, quality leads for their B2C and B2B audience * Revamped the website to match the customer journey