The Web Guys

어려움

“Our website had been through multiple builds, but it wasn’t getting any better. I sat through long discovery sessions but our providers weren’t listening to our needs. As a digital marketing specialist, I didn’t have the essential tools I needed to execute.”

솔루션

Caroline praised smooth collaboration. Autex's site launched successfully despite tight deadlines. Ongoing optimisation aims to boost web presence. Caroline commended prompt solutions from the dev team, especially Nick. Robin's Google Search promise exceeded expectations.

결과

Autex’s KPIS on the website build were traffic, engagement, and conversion. They’ve seen massive increases from underperforming to leading their market. 1: “We get asked about our website all the time. I think it’s the best in our industry.” 2: “The UK site traffic has increased by 78%."

어려움

Rich Tangney, Sales and Marketing director, joined CannaPlus+ in late 2022 to drive revenue growth. First on the agenda? A new website. “Given the advertising restrictions in place on medical cannabis, I knew from day one that SEO was going to be incredibly important to our long-term growth.”

솔루션

Given the time pressure involved, we ran a very streamlined version of our consultative design process before cracking straight into building the website. “We only gave The Web Guys a couple weeks to have the new site up and running, and they nailed it. Sam obviously knows his stuff!".

결과

“SEO is a long game. You can’t expect results overnight, but 6 months into work with The Web Guys we’re one of the top-ranking results on Google for our keywords.” Because CannaPlus+ has a complicated tech stack including many marketing tools, we chose to mesh web data into the existing framework.

어려움

In March of the previous year, we initiated our SEO campaign, identifying a significant shortfall in organic traffic due to an insufficient presence of generic keywords ranking on Google. At that time, the website ranked for a total of 392 keywords.

솔루션

Our campaign began with a website audit, uncovering various technical and on-page issues. Managing a Shopify site added complexity due to limited backend access. Resolving these challenges required developer involvement, initially posing hurdles, which we had to overcome.

결과

Before our efforts the website ranked for a total of 392 keywords. Fast forward to today, and we have successfully increased this number to 567 ranked keywords. Even with the added complexity of the E-Commerce platform, we managed to significantly improve all aspects of the website.