Wayfind Marketing

어려움

Our client's content marketing strategy wasn't working. The team was writing blogs; however, the content was not optimized with the best keywords. It was a struggle to rise to the top of online searches, stand out among their competitors, and attract qualified leads to their sales funnel.

솔루션

In response, our team created an intentional B2B content marketing strategy focused on lead generation & SEO. Using keyword research, we optimized their content to answer the questions their prospects were searching for. We also worked to improve the website's backlinks & overall technical health.

결과

Our client says, "Our marketing has never been better.” Results include 131% leap in web sessions, a 75% uptick in web impressions, a 38% increase in new contacts, 141% increase in web sessions, 316% increase in prospects, 71% increase in new traffic, & a 75% increase in year-over-year impressions.

어려움

Our accounting client needed to expand beyond word-of-mouth referrals. Their existing marketing efforts were inconsistent and ineffective, limiting their reach to new clients. The firm aimed to create a stronger online presence and attract clients who were a better fit for their services.

솔루션

Wayfind Marketing created a strategic plan for the client, including a new optimized website, custom content marketing, and targeted social media ads. Weekly blog posts were tailored to rank for specific keywords, and social media campaigns increased their visibility and engagement.

결과

In 2023, the accounting firm saw a 2,400% boost in organic search traffic, with monthly website users increasing from 621 to 3,099. Blogs grew from 12% to 70% of web traffic. The firm achieved its best billing month ever, and approximately 50% of new leads now come from their website.