Content Marketing Blog | Semrush

Content Marketing Blog

Content marketing is a crucial part of any digital strategy. Get expert advice on performing content audits, choosing what type of content to produce, and promoting content so that it delivers.

Content Marketing Strategy

23 min read

What Is Content Marketing? Your Complete 2023 Guide

This content marketing 101 guide provides you with actionable tips and practical examples to get started with content marketing for your business.

17 min read

The Definitive Guide to Powerful Storytelling

In this ultimate guide to storytelling for business, we cover everything you need to know, from structures to use cases, examples, and more.

16 min read

Your 6-Step Guide to Building a Content Strategy in 2023

A content strategy is a road map you follow to reach your business goals using content marketing. Explore this ultimate guide to build it step by step.

Explore the 2023 State of Content Marketing Report!

97% of businesses we surveyed achieved content marketing success. Want to know what worked well for them and what their benchmarks are?

Download now

Content Creation

16 min read

Copywriting 101: The Ultimate Guide to Creating Effective Copy

What is copywriting & how does it benefit your business? In this guide to copywriting 101, we cover everything you need to know & dive into the practical examples.

17 min read

How To Use ChatGPT: Your Step-by-Step Guide [2023]

Learn how to use ChatGPT to perform various tasks from writing copy to researching your audience. Get simple step-by-step guidance with examples.

15 min read

21 Top Writing Tools for 2023: What Writers Must Try and Why

Check out the top 21 writing tools that can help you become a more efficient writer. For content writers, copy writers, and everyone in between.

9 min read

The Top 15 AI Writing Tools and Apps for Any Content [2023]

Explore our definitive list of the best AI writing tools and AI writing software for small business owners, content marketers, writers, and more.

18 min read

How To Write Better: 18 Ways To Enhance Your Writing Skills

Transform your writing skills from good to great by following the expert tips in this guide. Learn how to write better and explore useful examples.

12 min read

What Owned Media Is and How To Master It in 6 Easy Steps

Owned media is what you publish on the platforms that your business controls, including your website, blog, social media, etc. Here’s what you need to know.

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