[Study] Is Web Accessibility Key to Driving Organic Traffic?
Many marketers operate on the assumption that web accessibility increases SEO. In collaboration with AccessibilityChecker.org and BuiltWith, we set out to prove the claim by analyzing over 800 websites.
Trivia Day 2023: Weird and Wonderful Things People Want to Know
Sometimes, Google searches can get weird. In celebration of National Trivia Day, let's take a look at some of most head-scratching questions people are asking online.
[Study] US Travelers Seek Deals and International Destinations, Search Data Reveals
Black Friday 2022: Key Trends, Shifts, and New Lessons for Marketers
[Study] Will Black Friday 2022 Be Ecommerce's Biggest Yet?
During the pandemic, consumers flocked to online shopping, and retailers shifted their practices to meet demand, resulting in a huge boom for the ecommerce industry. But will this growth persist as we return to in-person
Top 3 Search Trends Ahead of the Qatar 2022 World Cup
The four-year wait for the World Cup is almost over, and fans want related content. Globally, searches for “FIFA World Cup 2022” are up nearly 300% from last year, according to Semrush data.
Zero-Click Searches Are on the Rise — But Marketers Shouldn’t Be Scared
The season of ghouls and goblins is upon us, and for marketers, one rising Google trend may feel particularly scary: the zero-click search.
[Study] Interest in Remote Work Surges 300% amid Shifting Employment Landscape
Remote work became far more popular as COVID-19 restricted workers to their homes, but even as vaccines have become widely available, interest in working from home has skyrocketed. From July 2021 to July 2022, remote wor