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amazon.co.jpApril 2023 Traffic Stats

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amazon.co.jp Web Traffic Statistics

Get a snapshot of Amazon Japan’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
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amazon.co.jp Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April amazon.co.jp received 503.6M visits with the average session duration 11:09. Compared to March traffic to amazon.co.jp has increased by 21.5%.

Total Visits last 3 months
Apr503.6M
Mar414.6M
Feb450.1M
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amazon.co.jp Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.co.jp's core audience is located in Japan followed by United States, and India.

Country
All devices
Desktop
Mobile
92.2%464.3M5.27%94.73%
1.63%8.2M44.62%55.38%
0.69%3.5M3.76%96.24%
Taiwan, Province of China
0.52%2.6M37%63%
0.35%1.8M15.62%84.38%
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amazon.co.jp Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On amazon.co.jp, desktops drive 7.3% of visits, while 92.7% of visitors come from mobile devices.

Desktop7.3%Mobile92.7%

Desktop

7.3%

Mobile

92.7%

amazon.co.jp Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On amazon.co.jp, visitors mainly come from Direct (53.21% of traffic), followed by youtube.com (2.19%). In most cases, after visiting amazon.co.jp, users go to google.com and clickpost.jp.

amazon.co.jp Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.co.jp's audience also visits rakuten.co.jp, followed by yahoo.co.jp, and mercari.com.

#1
Visits:387,213,448
#2
Visits:2,082,126,036
#3
Visits:90,749,585
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amazon.co.jp Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.co.jp’s traffic has dropped by -22.1% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -8% down to current paid search traffic.

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amazon.co.jp Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.co.jp, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
amazon
N
130,400,0000.1411.63
アマゾン プライム
N
T
11,830,0000.330.41
アマゾン プライム ビデオ
N
1673,0000.160.25
amazon prime
N
T
1450,0000.240.17
電卓
I
22,740,0000.120.11
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Last updated: May 28, 2023

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