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baidu.comApril 2023 Traffic Stats

Country Rank

Country Rank

China
3

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baidu.com Web Traffic Statistics

Get a snapshot of Baidu’s online performance by viewing its most critical traffic metrics

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baidu.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April baidu.com received 254.2M visits with the average session duration 17:38. Compared to March traffic to baidu.com has decreased by -27.8%.

Total Visits last 3 months
Apr254.2M
Mar352M
Feb285.2M
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baidu.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Baidu.com's core audience is located in China followed by United States, and Hong Kong.

Country
All devices
Desktop
Mobile
China
45.78%116.4M81.73%18.27%
18.24%46.4M38.77%61.23%
7.69%19.5M45.11%54.89%
Taiwan, Province of China
6.77%17.2M32.81%67.19%
3.01%7.7M23.08%76.92%
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baidu.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On baidu.com, desktops drive 58.3% of visits, while 41.7% of visitors come from mobile devices.

Desktop58.3%Mobile41.7%

Desktop

58.3%

Mobile

41.7%

baidu.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On baidu.com, visitors mainly come from Direct (67.90% of traffic), followed by google.com (9.63%). In most cases, after visiting baidu.com, users go to csdn.net and zhihu.com.

baidu.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Baidu.com’s traffic has dropped by -14.6% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 324.9% up to current paid search traffic.

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Last updated: June 07, 2023

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