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google.esApril 2023 Traffic Stats

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google.es Web Traffic Statistics

Get a snapshot of Google Spain’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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google.es Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April google.es received 165.5M visits with the average session duration 15:52. Compared to March traffic to google.es has decreased by -19.8%.

Total Visits last 3 months
Apr165.5M
Mar206.4M
Feb160.1M
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google.es Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Google.es's core audience is located in Spain followed by Mexico, and Colombia.

Country
All devices
Desktop
Mobile
77.94%129M30.6%69.4%
2.94%4.9M35.55%64.45%
Colombia
2.07%3.4M52.13%47.87%
Peru
1.92%3.2M84.62%15.38%
1.72%2.8M75.55%24.45%
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google.es Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On google.es, desktops drive 36% of visits, while 64% of visitors come from mobile devices.

Desktop36%Mobile64%

Desktop

36%

Mobile

64%

google.es Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On google.es, visitors mainly come from Direct (62.25% of traffic), followed by google.com (2.47%). In most cases, after visiting google.es, users go to google.com and youtube.com.

google.es Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Google.es's audience also visits google.com, followed by deepl.com, and cambridge.org.

#1
Visits:99,323,026,768
#2
Visits:227,249,770
#3
Visits:131,356,595
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google.es Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Google.es’s traffic has dropped by -62.8% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -41.1% down to current paid search traffic.

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google.es Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to google.es, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
google
C
N
19,140,0000.2835.1
google maps
C
N
13,350,0000.0712.86
traductor
I
137,200,0001.114.64
maps
N
T
25,000,0000.073.16
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Last updated: May 28, 2023

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