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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | fragrantica.com | – | 43,306,330 | 3.80 | 37.79% |
2 | sephora.com | 2 | 32,114,164 | 2.61 | 60.13% |
3 | ulta.com | – | 24,596,074 | 3.97 | 53.92% |
4 | fragrancenet.com | 8 | 20,943,632 | 4.66 | 46.38% |
5 | qvc.com | – | 19,073,450 | 5.28 | 39.91% |
6 | ![]() | – | 16,195,206 | 3.20 | 53.11% |
7 | fragrantica.ru | 5 | 15,201,957 | 5.19 | 36.25% |
8 | yesstyle.com | 1 | 14,437,545 | 4.80 | 44.42% |
9 | nykaa.com | 1 | 13,629,388 | 2.74 | 60.12% |
10 | boticario.com.br | – | 8,469,405 | 2.42 | 58.96% |
11 | lipscosme.com | 2 | 8,331,051 | 2.89 | 56.12% |
12 | doterra.com | 2 | 7,562,199 | 5.28 | 36.24% |
13 | wizaz.pl | 4 | 7,458,528 | 2.59 | 59.74% |
14 | letu.ru | 5 | 7,303,976 | 2.55 | 57.79% |
15 | suslusozluk.com | 4 | 7,064,845 | 4.08 | 40.07% |
16 | shiseido.co.jp | – | 7,002,153 | 2.37 | 62.70% |
17 | elfcosmetics.com | – | 6,790,359 | 2.56 | 69.77% |
18 | goldapple.ru | 3 | 6,725,463 | 4.54 | 51.61% |
19 | superdrug.com | 1 | 6,722,041 | 1.70 | 72.44% |
20 | natura.com.br | 9 | 6,621,022 | 2.03 | 61.20% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
fragrantica.com is the most visited Beauty website in the world in April 2023, attracting nearly 43.3M monthly visits. With second-placed sephora.com receiving 32.1M visits in the same period. ulta.com also performed strongly, generating nearly 24.6M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.38 pages. The highest average pages per visit - doterra.com - 5.28 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 51.12% and the highest bounce rate - superdrug.com - 72.44%.
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