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Top websites
Based on data from the SemrushTraffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | ulta.com | 1 | 72,241,093 | 4.40 | 24.78% |
2 | sephora.com | 1 | 58,301,760 | 4.37 | 32.66% |
3 | fragrantica.com | – | 52,179,953 | 3.17 | 30.51% |
4 | parfumo.de | – | 34,428,588 | 2.60 | 35.96% |
5 | alexandar-cosmetics.com | – | 34,332,576 | 1.42 | 73.10% |
6 | parfumo.net | 6 | 29,228,951 | 8.34 | 19.66% |
7 | urbandecay.com | 2 | 28,060,726 | 1.07 | 97.46% |
8 | ipsy.com | 3 | 21,677,685 | 6.45 | 27.68% |
9 | nyxcosmetics.com | 5 | 19,517,838 | 1.07 | 96.22% |
10 | sallybeauty.com | 3 | 15,787,579 | 2.53 | 52.14% |
11 | fragrantica.es | – | 14,914,954 | 3.09 | 45.23% |
12 | fragrantica.ru | 5 | 14,088,100 | 5.36 | 36.02% |
13 | shiseido.co.jp | – | 13,602,783 | 2.62 | 64.75% |
14 | ![]() | 8 | 12,750,280 | 2.96 | 52.49% |
15 | qvc.com | 4 | 12,337,844 | 5.32 | 39.32% |
16 | yesstyle.com | 8 | 11,146,542 | 4.44 | 42.34% |
17 | lipscosme.com | 1 | 10,043,103 | 2.55 | 58.92% |
18 | 247mirror.com | – | 8,552,494 | 1.16 | 88.39% |
19 | influenster.com | 5 | 8,337,576 | 1.56 | 77.74% |
20 | maccosmetics.com | – | 8,113,376 | 1.88 | 70.66% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
ulta.com is the most visited Beauty website in the world in July 2022, attracting nearly 72.2M monthly visits. With second-placed sephora.com receiving 58.3M visits in the same period. fragrantica.com also performed strongly, generating nearly 52.2M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.26 pages. The highest average pages per visit - parfumo.net - 8.34 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 52.32% and the highest bounce rate - urbandecay.com - 97.46%.
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