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Top websites

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

World
E-commerce and Retail

Most Visited Websites by Traffic in the world for E-commerce and Retail, February 2023

Position
Website
Change
Visits
Pages / Visit
Bounce rate
1
7
815,149,5051.5185.40%
2
1
800,811,3203.2860.56%
3
1
761,293,6805.1340.28%
4
1
659,057,6896.0640.66%
5
1
615,226,3902.5063.99%
6
1
471,763,0743.6951.94%
7
2
460,634,0944.5046.73%
8
2
453,100,6495.1542.14%
9
348,350,7045.0842.34%
10
6
324,616,9941.5281.39%
11
1
318,939,3301.4980.72%
12
1
264,518,5995.9943.75%
13
1
261,795,5032.0965.79%
14
1
247,199,3284.9850.03%
15
205,476,6174.9541.87%
16
2
200,815,1623.2855.36%
17
2
195,258,5513.2965.22%
18
3
194,726,1234.8843.82%
19
7
188,129,1492.1162.37%
20
3
185,679,2243.5643.56%
Trends Across the Most Popular Websites by Traffic, February 2023

The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.

The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.

For instance, here’s what we discovered this month:

walmart.com is the most visited E-commerce and Retail website in the world in February 2023, attracting nearly 815.1M monthly visits. With second-placed aliexpress.com receiving 800.8M visits in the same period. mangakakalot.com also performed strongly, generating nearly 761.3M visits.

Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.68 pages. The highest average pages per visit - ebay.com - 6.06 pages.

Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 53.38% and the highest bounce rate - walmart.com - 85.4%.

Last updated: March 16, 2023

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