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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | rabobank.nl | 1 | 38,001,401 | 1.80 | 62.12% |
2 | progressive.com | 1 | 34,135,744 | 1.82 | 60.73% |
3 | – | 33,947,022 | 3.38 | 53.59% | |
4 | kotak.com | 1 | 23,938,962 | 2.02 | 63.39% |
5 | 1 | 22,114,429 | 2.69 | 45.50% | |
6 | usaa.com | – | 20,956,415 | 4.99 | 33.73% |
7 | statefarm.com | 1 | 20,018,081 | 3.89 | 40.97% |
8 | allstate.com | 4 | 18,173,052 | 2.07 | 59.80% |
9 | licindia.in | 4 | 17,039,243 | 2.63 | 53.86% |
10 | aaa.com | 4 | 16,556,606 | 3.52 | 47.53% |
11 | kasikornbank.com | 4 | 16,437,826 | 1.84 | 67.56% |
12 | sgk.gov.tr | 2 | 16,055,438 | 2.33 | 30.30% |
13 | policybazaar.com | 6 | 15,259,715 | 2.44 | 58.76% |
14 | anwb.nl | 5 | 14,043,635 | 2.08 | 64.68% |
15 | 5 | 13,557,227 | 4.09 | 58.79% | |
16 | 7 | 13,441,532 | 3.45 | 41.31% | |
17 | hangikredi.com | 6 | 13,255,618 | 2.11 | 55.62% |
18 | libertymutual.com | 8 | 12,156,006 | 3.68 | 31.26% |
19 | bbva.mx | 5 | 11,985,864 | 1.98 | 64.24% |
20 | getjerry.com | – | 11,665,629 | 1.12 | 89.69% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
rabobank.nl is the most visited Insurance website in the world in April 2023, attracting nearly 38.0M monthly visits. With second-placed progressive.com receiving 34.1M visits in the same period. ameli.fr also performed strongly, generating nearly 33.9M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 2.64 pages. The highest average pages per visit - usaa.com - 4.99 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 52.66% and the highest bounce rate - getjerry.com - 89.69%.
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