3 Media Web

어려움

The existing website had solid elements but did not clearly communicate the unique capabilities and benefits that the manufacturer offered.

솔루션

After completing a competitive analysis and stakeholder interviews, we created a website that showcased the company's competitive advantage that showed their modern, cutting-edge solutions with a visually stunning design, combined with a matching digital marketing strategy.

결과

Within 3 months of launch, the company saw website sessions from digital advertising increase 56% and conversions increase by 25%.

어려움

With the company evolving and the brand moving in a new direction, the existing website no longer met the organization’s needs. Poor user experience, lack of functionality, slow site speed, and an incongruent design all contributed to poor engagement and conversion.

솔루션

3 Media Web worked closely with the client to dial in the design and ensure all elements portrayed the brand direction. The updated color pallet better aligns with the target demographic. Other animation effects and graphical treatments ensure the site’s content is easy to consume.

결과

The revamped site had an immediate impact: site traffic increased by 39%; bounce rate lowered. Most importantly, the conversion rate increased by 7%.

어려움

The company was looking to update its outdated web presence to attract customers and investors. With an aggressive timeline and multiple branding and messaging components that had to be completed prior to diving into the web design and development, the project was collaborative and complex.

솔루션

We worked closely with the branding agency to ensure easy knowledge transfer about the project and expectations. Throughout the project, we consulted with the branding agency to make sure we were on point in delivering a website that leveraged all of the other brand components.

결과

The new website design launch was a success, meeting the aggressive timeline and making the client and investors happy. We continue working with the company on digital marketing projects to build on the new site and further optimize it, generate leads, and promote conversion.