Bonsai Media Group

어려움

Their old website marketplace platform did not offer several key features which made order processing and inventory management seamless for our sellers.

솔루션

Bonsai conducted our discovery phase to understand pain points. From there we created an amazing front end design and developed the platform. Once the platform was ready, we conducted extensive testing and trained their team on the new site (the keys to success!).

결과

They received feedback from their sellers that the new platform offers many amazing features which they are excited to use. The final product was amazing, and our process guided results.

어려움

White House Gifts main source of revenue came from their storefront in Washington, DC. Once the COVID-19 pandemic hit, they lost that source of revenue and were looking for ways to pivot. We agreed that enhancing their website would better serve their customers.

솔루션

Bonsai recommended adding special features to engage visitors and keep them on the site longer. In addition to changing design elements, we developed a digital marketing strategy focused on new product sales.

결과

Bonsai consistently increased month-over-month results. 227 new Google page 1 keywords, +31% organic traffic, +172% organic sales, -41% visitor bounce rate.

어려움

In September 2018, CTG was still live on a site launch in March 2014. Since that time, CTG’s business needs had evolved and created the need for features and functionality that the current site was not built to support.

솔루션

From Discovery to project planning and go-live, full web design, development and messaging development for a suite of 4 websites (U.S., Belgium, Luxembourg, UK, with France prepped for later go-live).

결과

In our most recent KPI reporting for 2021, we saw a 9.7% increase in users, 17.2% increase in sessions, 39.4% increase in page views, and 22.7% decrease in bounce rates across our global portfolio of sites. The bounce rate is significantly below the industry average for B2B sites of 75%.