Brafton

어려움

For one e-commerce client, a blog had proven success in getting users interested in products – they were seeing 5x more revenue from the blog year over year. A design refresh correlated with a decrease in blog conversions. CTA buttons for relevant product pages had previously occupied the top right.

솔루션

Build a content archive around the company’s top products, with CTA buttons that related specifically to the products mentioned within the blog posts. Next we decided to bring in a UX mockup to test optimal placement.

결과

Updating article templates for CTA buttons increased revenue in just one month by a staggering 83%, despite a traffic increase of only 1%. This was across all website channels – organic search saw a 431% increase, email referral traffic had a 300% increase and Average order value increased by 48.5%.

어려움

A global software company needed our expertise in Paid Search/PPC to help generate more qualified leads through Google Ads. They were seeing money go out the window on irrelevant keywords, incorrect audience targeting, and an ever-growing cost-per-conversion (CPA).

솔루션

PPC campaigns are carried out on digital ad networks, which extend to millions of websites and apps. To find the right customers and spread brand awareness across the web, Brafton’s expert strategists help determine the right platforms for your brand and how to leverage them for the greatest impact.

결과

Brafton saved our client $507 dollars per conversion, we also added 50 more qualified leads in month one. After working together on a campaign restructure and optimizations, without increasing the ad budget, we increased CTR by 96%, Clicks by 17%, and increased conversions by 185% compared to prior.

어려움

The mission: More qualified leads, less work. If it exists, someone has searched for it on Google. The key is to figure out what query they’re using to find whatever “it” is. So in the case of our client – which helps many of its business customers migrate their operations into the cloud – a query

솔루션

In total, we completed about 14,000 words of blog content. We accented those posts with branded custom illustrations that popped a little more than the stock photography they’d been using. Additionally, we created 5 infographics and 4, 90-second how-to videos.

결과

Basically, we succeeded in ranking on Page 1 for more keywords, which in turn, drove more traffic to the site. More traffic meant more opportunities for lead generation, which culminated in a YoY increase in both MQLs and SQLs.