nimbl

어려움

An industry-leading retailer of ergonomic furniture was revolutionising their business through the development of a new ecommerce store based on Shopify. As part of this, salvaging their existing SEO equity was of paramount importance - but so too was unlocking future growth opportunities.

솔루션

nimbl has helped many businesses migrate to Shopify in the past, meaning our team was well-equipped to deal with the demands of the project. Through a detailed migration plan, and expert knowledge of their business and platform, we orchestrated a comprehensive plan involving multiple stakeholders.

결과

From launch, all existing SEO performance was not only salvaged, but improved upon. As of the month immediately following launch, an additional 1,274 organic keywords were now reached as per SEMrush - which led to a 33% increase in organic search users. A fantastic result!

어려움

We were approached by one of the main players in Australia's courier industry, who were struggling to establish an online presence against the big national and multinational competitors - such as AusPost, TNT, Toll, etc. nimbl was tasked to increase market share, and drive more clients via search.

솔루션

Backed by extensive research into the search market, we established an effective SEO strategy which increased national market share - while also capturing more local delivery jobs via a focus on qualified domestic markets. Our initiatives spanned from technical, link acquisition, content and more.

결과

Through our consistent SEO efforts, we are punching well above our weight with our client currently ranking #1 on Google for the leading industry term "couriers". Since embarking on our SEO strategy, we have seen the volume of keywords indexed in the top 100 increase substantially (10,000+).

어려움

This trade business is one of the industry leaders in chemical injection underpinning. In 2023, they approached nimbl with the sole focus in generating more leads through a multi-channel digital strategy - a primary focus being Search Engine Optimisation.

솔루션

Our digital strategy was comprehensive, identifying major improvements that we could action to maximise leads via SEO. To support SEO growth, detailed keyword research informed an overhauled site architecture, and identified further content opportunities for popular evergreen topics.

결과

The results we have achieved have been outstanding in the first year, having led to noticeable improvements to tangible business outcomes such as lead volume, lead quality, and revenue. SEO metrics showed a 237% year-on-year growth in Organic Users, and 186% increase in the volume of top 10 ranks.