Zeal Digital

어려움

The primary challenge was to compete effectively in the local restaurant scene, where several dining options are available. Additionally, La Mono wanted to highlight its unique offerings, optimise its Google My Business profile, & improve online reviews.

솔루션

Competitor research helped us identify that competitors used location-specific landing pages to gain enhanced organic visibility. To outshine our competitors, we analysed content marketing opportunities & identified optimal placement areas.

결과

Organic Traffic Insights: ● Total Organic traffic from 1 June 2022 – 4 Sep 2023 – 37,000+ ● Total Organic Conversions from 1 June 2022 – 4 Sep 2023 – 2,900+ ● Total New users Gained this year from 1 Jan – 7 Sep 2023 – 34,000+

어려움

The challenge we faced was to drive social media sales in a competitive online fashion market, cater to a diverse audience, & effectively market modest fashion, which encompasses a fusion of Western & ethnic designs through omnichannel strategies.

솔루션

As our target audience was primarily Muslim women, we partnered with a Muslim influencer with 20,000 followers on Instagram to add a unique dimension to our campaign & amplify our reach. The influencer, trusted by her followers, not only endorsed our brand but also imbued it with credibility.

결과

By giving our client 400% ROI, we didn't just meet the challenge; we exceeded it, setting a high bar for what's possible in the digital marketing arena. New Users: 96,179 new users attracted. Engaged Sessions: 121,603 engaged sessions recorded. Engagement Rate: Impressive engagement rate of 83.5

어려움

Intense Local Competition: Sydney's removalist market is highly competitive, with numerous service providers vying for customers' attention. Conversion Rate Optimisation: While our client had a strong online presence, we aimed to maximise the conversion rate to ensure that clicks resulted in actual

솔루션

In this challenging landscape, we strategically positioned our client, Men in Black Removalists, by embedding their unique value proposition & strategic capabilities in every facet of our campaign.

결과

We achieved a 3.26% interaction rate & 10,850 clicks within the Sydney market. The campaign delivered 10,850 clicks to our client’s website, driving substantial traffic from our target audience. With 1,133.6 conversions, the campaign successfully motivated users to take action.