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amazon.com.au

Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.

August 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August received 40.9M visits with the average session duration 11:14. Compared to July traffic to has increased by 3.1%.

Total Visits last 3 months
Aug40.9M
Jul39.7M
Jun34.8M
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Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in Australia followed by United States, and New Zealand.

Country
All devices
Desktop
Mobile
83.68%34.2M44.26%55.74%
3.79%1.5M53.85%46.15%
New Zealand
2.54%1M31.58%68.42%
1.53%624.3K49.64%50.36%
0.61%248.4K77.78%22.22%
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Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 45.8% of visits, while 54.2% of visitors come from mobile devices.

Desktop45.8%Mobile54.2%

Desktop

45.8%

Mobile

54.2%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On amazon.com.au, visitors mainly come from Direct (63.65% of traffic), followed by google.com (17.70%). In most cases, after visiting amazon.com.au, users go to primevideo.com and google.com.

Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. 's audience also visits ebay.com.au, followed by catch.com.au, and etsy.com.

#1
Visits:38,827,336
#2
Visits:5,933,201
#3
Visits:535,283,413
See more competitors

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has dropped by -0.3% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -25.1% down to current paid search traffic.

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Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
amazon
I
N
11,830,0000.212.98
amazon australia
N
11,000,0000.27.09
amazon au
N
174,0000.410.52
amazon prime australia
N
T
149,5000.80.35
amazon.com.au
N
133,1000.920.23
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Last updated: September 28, 2022

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