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instagram.com Website Traffic, Ranking, Analytics [December 2022]
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December 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December received 4.77B visits with the average session duration 17:27. Compared to November traffic to has increased by 4.1%.

Total Visits last 3 months
Dec4.77B
Nov4.58B
Oct4.29B
Get marketing insights and Monitor trends

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by India, and Brazil.

Country
All devices
Desktop
Mobile
19.28%919.9M40.42%59.58%
8.25%393.5M16.94%83.06%
4.9%233.7M34.76%65.24%
4.17%198.8M34.51%65.49%
3.85%183.6M35.73%64.27%
See all countries

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 30.4% of visits, while 69.6% of visitors come from mobile devices.

Desktop30.4%Mobile69.6%

Desktop

30.4%

Mobile

69.6%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On instagram.com, visitors mainly come from Direct (76.47% of traffic), followed by google.com (12.82%). In most cases, after visiting instagram.com, users go to google.com and linktr.ee.

Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. 's audience also visits facebook.com, followed by twitter.com, and linkedin.com.

#1
Visits:10,927,166,508
#2
Visits:8,230,014,456
#3
Visits:1,041,737,141
See more competitors

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic stays the same. In addition, paid search traffic has dropped by -35.6% down to current paid search traffic.

PRO TIP: Create your free account today and get access to 10 years of historical data →

Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
instagram
I
N
130,400,0002.265.77
facebook
I
N
4124,000,0001.540.41
instagram login
N
T
11,500,0002.290.28
in
N
11,220,0000.70.23
amazon
I
N
8151,000,0000.040.21
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Last updated: January 16, 2023

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