Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November nba.com received 89.88M visits with the average session duration 07:31. Compared to October traffic to nba.com has increased by 38.02%.

Visits

89.88M

+38%

Pages / Visit

3.21

Avg. Visit Duration

07:31

Bounce Rate

47.98%

Total Visits last 3 months

Nov89.88M

Oct65.12M

Sep19.01M

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nba.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Nba.com's core audience is located in United States followed by Australia, and Brazil.

Country		All devices	Desktop	Mobile
United States	47.08%	42.31M	46.53%	53.47%
Australia	4.7%	4.22M	71.23%	28.77%
Brazil	3.32%	2.98M	30.31%	69.69%
Philippines	3.05%	2.74M	37.64%	62.36%
Canada	2.87%	2.58M	51.52%	48.48%

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nba.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Nov 2024

On nba.com, visitors mainly come from Direct (69.82% of traffic), followed by google.com (19.13%). In most cases, after visiting nba.com, users go to ticketmaster.com and google.com.

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nba.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Nba.com's audience also visits basketball-reference.com, followed by statmuse.com, and realgm.com.

basketball-reference.com

Visits:

19.09M

statmuse.com

Visits:

10.23M

realgm.com

Visits:

12.49M

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nba.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Nba.com’s traffic has dropped by -5.25% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 62.9% up to current paid search traffic.

Organic Search Traffic

75.82M

-5%

Paid Search Traffic

6.25M

+63%

Branded Traffic Share

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nba.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

nba.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to nba.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Nov 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
nba playoffs	N	1	2,240,000	5.5	3.92%
nba scores	I	2	11,100,000	2.7	1.99%
nba	I N	1	30,400,000	5.8	1.73%
celtics	I	1	5,000,000	1.1	1.44%
nba standings	I	2	6,120,000	0.63	1.09%

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nba.com Backlink Analytics

Analyze and track nba.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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nba.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

230.18K

58.22M

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nba.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In November the number of backlinks to nba.com has dropped by -1.49% and equals 58.22M. The amount of referring domains has dropped by -2.79% and equals 230.18K.

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