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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Germany
Insurance
Most Visited Insurance Websites in Germany, Updated April 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | aok.de | – | 11,151,434 | 3.58 | 60.48% |
| 2 | tk.de | – | 7,985,581 | 3.62 | 42.09% |
| 3 | verivox.de | – | 5,035,579 | 3.18 | 42.0% |
| 4 | deutsche-rentenversicherung.de | – | 4,071,608 | 3.5 | 54.64% |
| 5 | allianz.de | 1 | 3,838,707 | 3.83 | 50.82% |
| 6 | huk.de | 1 | 3,607,897 | 3.96 | 46.49% |
| 7 | bussgeldkatalog.org | – | 3,056,715 | 1.34 | 80.09% |
| 8 | barmer.de | – | 2,810,830 | 3.37 | 59.62% |
| 9 | huk24.de | 1 | 2,650,900 | 6.27 | 34.21% |
| 10 | ergo.de | 1 | 2,107,062 | 3.43 | 56.11% |
| 11 | bundesgesundheitsministerium.de | – | 1,691,310 | 1.3 | 84.62% |
| 12 | ruv.de | – | 1,227,802 | 3.15 | 47.76% |
| 13 | rentenbescheid24.de | 9 | 1,110,560 | 1.48 | 80.43% |
| 14 | eservice-drv.de | 2 | 1,040,682 | 14.77 | 34.71% |
| 15 | dak.de | 2 | 1,025,638 | 2.25 | 64.43% |
| 16 | axa.de | 1 | 988,227 | 3.95 | 30.29% |
| 17 | bbbank.de | 11 | 902,804 | 6.89 | 25.17% |
| 18 | ergo.com | 4 | 870,705 | 5.39 | 45.54% |
| 19 | cosmosdirekt.de | 4 | 785,949 | 2.71 | 52.86% |
| 20 | devk.de | 1 | 697,806 | 4.45 | 28.57% |
Key Insights on Top Insurance Websites in Germany in April 2024
As of April 2024, aok.de is the most visited Insurance website in Germany, attracting 11.15M monthly visits. tk.de follows with 7.99M visits, and verivox.de records 5.04M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.12, with eservice-drv.de leading at 14.77 pages per visit.
The average bounce rate is 51.05%, with bundesgesundheitsministerium.de having the highest at 84.62%.
And bbbank.de leads the way with the lowest bounce rate at 25.17%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Insurance Websites in Germany
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Last updated: May 13, 2024