Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April vanguard.com received 15.3M visits with the average session duration 11:51. Compared to March traffic to vanguard.com has decreased by -0.3%.

Visits

15.3M

-0.3%

Pages / Visit

5.9

Avg. Visit Duration

11:51

Bounce Rate

38.08%

Total Visits last 3 months

Apr15.3M

Mar15.4M

Feb13.8M

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vanguard.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Vanguard.com's core audience is located in United States followed by Canada, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	92.21%	14.2M	67.96%	32.04%
Canada	2.26%	347.3K	43.73%	56.27%
United Kingdom	1.44%	221.5K	36.43%	63.57%
France	0.31%	47.3K	66.23%	33.77%
Germany	0.26%	40.2K	76.44%	23.56%

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vanguard.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On vanguard.com, desktops drive 67.3% of visits, while 32.7% of visitors come from mobile devices.

Desktop67.3%Mobile32.7%

Desktop

67.3%

Mobile

32.7%

vanguard.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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Desktop

Apr 2023

On vanguard.com, visitors mainly come from Direct (67.12% of traffic), followed by google.com (20.20%). In most cases, after visiting vanguard.com, users go to demdex.net and google.com.

vanguard.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Vanguard.com's audience also visits fidelity.com, followed by schwab.com, and etfdb.com.

Visits:48,517,609

Visits:19,924,450

Visits:1,341,108

vanguard.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Vanguard.com’s traffic has dropped by -13% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 41.4% up to current paid search traffic.

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Organic Search Traffic

-13%

Paid Search Traffic

335.9K

+41.4%

Branded Traffic Share

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vanguard.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to vanguard.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Apr 2023

Keyword	Intent	Pos.	Volume	CPC(USD)	Traffic %
vanguard	N	1	2,240,000	2.58	33.21
vanguard login	N T	1	1,000,000	0.48	14.82
voo	I	1	550,000	1.08	2.52
roth ira	C I	1	301,000	3.65	1.38
vti	I	1	550,000	2.19	1.34

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vanguard.com Backlink Analytics

Analyze and track vanguard.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.

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Authority Score

Referring Domains

37K

-0.6%

Backlinks

2.8M

+22.1%

Google Penalty Risk

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Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to vanguard.com has increased by 22.1% and equals 2.8M. The amount of referring domains has dropped by -0.6% and equals 37K.