Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November amazon.co.jp received 729.08M visits with the average session duration 11:21. Compared to October traffic to amazon.co.jp has increased by 5.78%.

Visits

729.08M

+6%

Pages / Visit

6.08

Avg. Visit Duration

11:21

Bounce Rate

39.8%

Total Visits last 3 months

Nov729.08M

Oct689.26M

Sep692.96M

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amazon.co.jp Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.co.jp's core audience is located in Japan followed by United States, and Taiwan.

Country		All devices	Desktop	Mobile
Japan	96.38%	702.66M	51.47%	48.53%
United States	0.63%	4.62M	43.29%	56.71%
Taiwan	0.45%	3.25M	48.17%	51.83%
Thailand	0.39%	2.82M	10.9%	89.1%
South Korea	0.31%	2.28M	62.98%	37.02%

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amazon.co.jp Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Nov 2024

On amazon.co.jp, visitors mainly come from Direct (67.32% of traffic), followed by google.com (13.57%). In most cases, after visiting amazon.co.jp, users go to youtube.com and google.com.

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amazon.co.jp Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.co.jp's audience also visits rakuten.co.jp, followed by yahoo.co.jp, and youtube.com.

rakuten.co.jp

Visits:

460.51M

yahoo.co.jp

Visits:

2.45B

youtube.com

Visits:

72.75B

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amazon.co.jp Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.co.jp’s traffic has dropped by -6.07% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -63.39% down to current paid search traffic.

Organic Search Traffic

255.52M

-6%

Paid Search Traffic

11.48M

-63%

Branded Traffic Share

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amazon.co.jp Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

amazon.co.jp Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.co.jp, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Japan

Nov 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
amazon	N	1	16,600,000	0.3	5.25%
アマゾンプライム	I T	1	1,830,000	0.6	0.34%
amazon prime	I T	1	450,000	0.55	0.14%
コーヒー	C	8	11,100,000	0.95	0.13%
アマゾンミュージック	N	1	368,000	1.39	0.11%

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amazon.co.jp Backlink Analytics

Analyze and track amazon.co.jp’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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amazon.co.jp Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

100

410.19K

2.44B

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amazon.co.jp Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In November the number of backlinks to amazon.co.jp has dropped by -0.85% and equals 2.44B. The amount of referring domains has increased by 0.5% and equals 410.19K.

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