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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Websites in Japan, Updated June 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  google.com | – | 6,428,135,094 | 4.08 | 40.05% |
| 2 |  youtube.com | – | 2,479,546,964 | 5.71 | 35.85% |
| 3 |  yahoo.co.jp | – | 2,171,671,027 | 5.19 | 37.02% |
| 4 |  amazon.co.jp | 1 | 583,947,904 | 5.39 | 41.65% |
| 5 |  twitter.com | 1 | 544,861,900 | 2.13 | 64.92% |
| 6 |  wikipedia.org | – | 451,277,306 | 2.23 | 61.94% |
| 7 | rakuten.co.jp | – | 430,718,285 | 5.89 | 44.8% |
| 8 | x.com | 1 | 408,991,061 | 6.02 | 52.0% |
| 9 | google.co.jp | 1 | 221,904,703 | 6.42 | 39.9% |
| 10 |  ameblo.jp | – | 198,271,415 | 1.51 | 76.4% |
| 11 |  tenki.jp | – | 186,109,400 | 2.13 | 54.52% |
| 12 |  instagram.com | – | 166,897,865 | 4.01 | 65.91% |
| 13 |  note.com | – | 153,280,976 | 1.38 | 81.72% |
| 14 | esuteru.com | 4 | 135,757,560 | 3.27 | 27.38% |
| 15 |  facebook.com | 1 | 134,945,074 | 6.29 | 50.45% |
| 16 |  girlschannel.net | 2 | 134,047,297 | 15.68 | 18.26% |
| 17 |  dmm.co.jp | – | 133,878,673 | 10.37 | 25.74% |
| 18 | itest.5ch.net | 3 | 130,902,534 | 3.7 | 33.37% |
| 19 |  jin115.com | – | 123,420,219 | 2.83 | 32.23% |
| 20 |  goo.ne.jp | – | 109,013,253 | 2.37 | 65.81% |
Key Insights on Top Websites in Japan in June 2024
As of June 2024, google.com is the most visited website in Japan, attracting 6.43B monthly visits. youtube.com follows with 2.48B visits, and yahoo.co.jp records 2.17B visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.83, with girlschannel.net leading at 15.68 pages per visit.
The average bounce rate is 47.5%, with note.com having the highest at 81.72%.
And girlschannel.net leads the way with the lowest bounce rate at 18.26%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: July 14, 2024