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    Last updated: December 12, 2024

    bankrate.com

    November 2024 Traffic Stats

    BankingFinance
    Global Rank:
    Worldwide
    3,936
    Country Rank:
    United States
    774
    Visits

    18.39M

    Authority Score

    84

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    bankrate.com Web Traffic Statistics

    Get a snapshot of bankrate.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    bankrate.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November bankrate.com received 18.39M visits with the average session duration 05:37. Compared to October traffic to bankrate.com has increased by 0.05%.
    Visits

    18.39M

    +0%
    Pages / Visit

    1.67

    Avg. Visit Duration

    05:37

    Bounce Rate

    77.05%

    Total Visits last 3 months
    Nov18.39M
    Oct18.38M
    Sep18.79M
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    bankrate.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Bankrate.com's core audience is located in United States followed by India, and Canada.
    Country
    All devices
    Desktop
    Mobile
    United States88.27%16.23M45.44%54.56%
    India1.86%342.22K21.61%78.39%
    Canada1.84%338.2K46.27%53.73%
    United Kingdom0.87%159.66K52.06%47.94%
    Australia0.53%97.76K55.95%44.05%
    See all countries →10x daily insights. Free!

    bankrate.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On bankrate.com, visitors mainly come from google.com__Google organic (60.49% of traffic), followed by Direct (27.03%). In most cases, after visiting bankrate.com, users go to coverage.com and capitalone.com.

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    bankrate.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Bankrate.com's audience also visits nerdwallet.com, followed by investopedia.com, and lendingtree.com.
    #1
    nerdwallet.com
    Visits:

    28.31M

    #2
    bankrate.com favicon
    investopedia.com
    Visits:

    54.07M

    #3
    lendingtree.com
    Visits:

    4.54M

    See more competitors →

    bankrate.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Bankrate.com’s traffic has increased by 2.21% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -2.73% down to current paid search traffic.
    Organic Search Traffic

    18.03M

    +2%
    Paid Search Traffic

    27.2K

    -3%
    Branded Traffic Share

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    bankrate.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    bankrate.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to bankrate.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    mortgage calculator
    I
    		14,090,0001.126.56%
    high yield savings account
    C
    		1450,0006.550.72%
    cd calculator
    I
    		1246,0000.470.39%
    interest rates
    I
    		1246,0001.340.39%
    cd rates
    C
    		1201,0001.880.32%
    See all keywords →

    bankrate.com SEO Audit

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