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Last updated: February 12, 2025

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morrisons.com Web Traffic Statistics

Get a snapshot of morrisons.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

morrisons.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January morrisons.com received 11.79M visits with the average session duration 08:15. Compared to December traffic to morrisons.com has decreased by -12.47%.
Total Visits last 3 months
Jan11.79M
Dec13.46M
Nov12.07M
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morrisons.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Morrisons.com's core audience is located in United Kingdom followed by United States, and India.
Country
All devices
Desktop
Mobile
United Kingdom96.68%11.39M30.38%69.62%
United States0.8%94.26K75.55%24.45%
India0.5%59.06K48.22%51.78%
Japan0.33%38.6K99.78%0.22%
Italy0.2%23.89K10.74%89.26%
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morrisons.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

On morrisons.com, visitors mainly come from Direct (47.11% of traffic), followed by google.com (21.62%). In most cases, after visiting morrisons.com, users go to morrisons.com and arcot.com.

morrisons.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Morrisons.com's audience also visits trolley.co.uk, followed by tesco.com, and sainsburys.co.uk.
#1
Visits:

2.28M

#2
Visits:

31.02M

#3
Visits:

21.22M

morrisons.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Morrisons.com’s traffic has dropped by -7.62% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -94.29% down to current paid search traffic.

morrisons.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

morrisons.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to morrisons.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
KeywordIntentPositionVolumeCPC(USD)Traffic %
morrisons
N
12,240,0000.1729.17%
morrison
C
N
174,0000.170.96%
morrisons online
N
160,5000.270.78%
morrisons more card
N
T
149,5000.410.64%

morrisons.com SEO Audit

Check out morrisons.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

morrisons.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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