Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March pfizer.com received 1.35M visits with the average session duration 03:40. Compared to February traffic to pfizer.com has decreased by -21.73%.

Visits

1.35M

-22%

Pages / Visit

2.27

Avg. Visit Duration

03:40

Bounce Rate

63.41%

Total Visits last 3 months

Mar1.35M

Feb1.72M

Jan1.75M

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pfizer.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Pfizer.com's core audience is located in United States followed by Turkey, and Germany.

Country		All devices	Desktop	Mobile
United States	45.83%	618.13K	75.83%	24.17%
Turkey	9.97%	134.48K	11.4%	88.6%
Germany	4.42%	59.67K	58.56%	41.44%
Portugal	3.89%	52.45K	12.94%	87.06%
Greece	3.86%	52.06K	30.79%	69.21%

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pfizer.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Mar 2025

On pfizer.com, visitors mainly come from google.com__Google organic (43.12% of traffic), followed by Direct (35.18%). In most cases, after visiting pfizer.com, users go to pingone.com and amazon.com.

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pfizer.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Pfizer.com's audience also visits medsafe.govt.nz, followed by fiercepharma.com, and medicines.org.uk.

medsafe.govt.nz

Visits:

626.23K

fiercepharma.com

Visits:

444.15K

medicines.org.uk

Visits:

2.15M

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pfizer.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Pfizer.com’s traffic has dropped by -23.54% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -87.73% down to current paid search traffic.

Organic Search Traffic

3.06M

-24%

Paid Search Traffic

471

-88%

Branded Traffic Share

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pfizer.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

pfizer.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to pfizer.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Mar 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
pfizer	N	1	90,500	4.16	9.82%
pfizer careers	C N	1	18,100	0.65	1.96%
zosyn	C I	1	40,500	6	1.36%
phizer	N	1	9,900	4.16	1.07%
solumedrol	C I	1	27,100	0	0.91%

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pfizer.com Backlink Analytics

Analyze and track pfizer.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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pfizer.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

59.25K

2.33M

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pfizer.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In March the number of backlinks to pfizer.com has increased by 1.29% and equals 2.33M. The amount of referring domains has dropped by -0.56% and equals 59.25K.

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