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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
World
Apparel and Fashion
Most Visited Apparel and Fashion Websites in the World, Updated March 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  shein.com | – | 251,287,971 | 3.82 | 58.22% |
| 2 |  mercari.com | – | 134,768,681 | 2.81 | 58.77% |
| 3 |  hm.com | – | 102,781,298 | 3.82 | 54.49% |
| 4 | myntra.com | 3 | 93,497,005 | 2.7 | 66.79% |
| 5 | macys.com | 1 | 78,726,484 | 4.17 | 40.02% |
| 6 |  zara.com | 2 | 72,649,193 | 2.7 | 54.79% |
| 7 | shop.app | 2 | 67,814,862 | 1.35 | 79.39% |
| 8 | uniqlo.com | 2 | 62,222,508 | 3.11 | 52.12% |
| 9 | meesho.com | – | 53,470,045 | 2.24 | 63.53% |
| 10 | asos.com | – | 46,731,887 | 4.44 | 48.51% |
| 11 |  poshmark.com | – | 46,578,572 | 4.09 | 51.77% |
| 12 |  gap.com | – | 46,268,110 | 5.81 | 39.48% |
| 13 | ajio.com | 1 | 41,593,075 | 2.46 | 66.79% |
| 14 | nordstrom.com | 1 | 35,584,496 | 2.38 | 56.3% |
| 15 | jcpenney.com | 5 | 35,179,083 | 3.93 | 51.62% |
| 16 | netshoes.com.br | 1 | 33,039,854 | 3.14 | 55.3% |
| 17 | zozo.jp | 1 | 31,636,602 | 6.6 | 43.01% |
| 18 | stockx.com | 3 | 31,417,766 | 2.02 | 64.79% |
| 19 | zalando.de | 4 | 27,444,871 | 6.49 | 40.37% |
| 20 | qvc.com | 1 | 25,363,643 | 6.03 | 42.87% |
Key Insights on Top Apparel and Fashion Websites in the World in March 2024
As of March 2024, shein.com is the most visited Apparel and Fashion website in the World, attracting 251.29M monthly visits. mercari.com follows with 134.77M visits, and hm.com records 102.78M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.71, with zozo.jp leading at 6.6 pages per visit.
The average bounce rate is 54.45%, with shop.app having the highest at 79.39%.
And gap.com leads the way with the lowest bounce rate at 39.48%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: April 13, 2024