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Top websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | ![]() | – | 147,065,786 | 4.64 | 55.77% |
2 | macys.com | – | 100,948,719 | 4.34 | 43.06% |
3 | ![]() | – | 93,120,536 | 4.20 | 45.06% |
4 | ![]() | – | 90,859,199 | 1.72 | 72.30% |
5 | myntra.com | 4 | 79,156,605 | 3.09 | 63.45% |
6 | ![]() | 1 | 70,234,099 | 2.77 | 58.22% |
7 | uniqlo.com | – | 64,817,114 | 3.13 | 53.14% |
8 | asos.com | 2 | 58,501,682 | 4.77 | 46.85% |
9 | ![]() | 1 | 43,042,999 | 5.79 | 39.91% |
10 | jcpenney.com | – | 41,970,660 | 4.23 | 47.19% |
11 | ![]() | 1 | 39,975,426 | 5.00 | 50.79% |
12 | lightinthebox.com | 1 | 36,325,251 | 3.19 | 57.84% |
13 | zalando.de | 2 | 33,959,096 | 5.68 | 42.86% |
14 | stockx.com | 1 | 33,390,184 | 2.04 | 64.41% |
15 | ajio.com | 12 | 33,225,772 | 2.40 | 65.47% |
16 | zozo.jp | 2 | 31,452,174 | 6.90 | 36.38% |
17 | nordstrom.com | 3 | 31,167,508 | 2.53 | 54.77% |
18 | qvc.com | 1 | 29,067,610 | 4.48 | 44.89% |
19 | ![]() | 1 | 28,717,747 | 4.78 | 42.23% |
20 | 6 | 26,912,788 | 4.51 | 39.90% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
shein.com is the most visited Fashion website in the world in December 2022, attracting nearly 147.1M monthly visits. With second-placed macys.com receiving 100.9M visits in the same period. hm.com also performed strongly, generating nearly 93.1M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.92 pages. The highest average pages per visit - zozo.jp - 6.9 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 49.41% and the highest bounce rate - mercari.com - 72.3%.
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