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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Japan
Apparel and Fashion
Most Visited Apparel and Fashion Websites in Japan, Updated April 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  mercari.com | – | 86,657,583 | 4.1 | 53.58% |
| 2 | zozo.jp | – | 34,842,592 | 6.98 | 39.98% |
| 3 | uniqlo.com | – | 23,124,252 | 3.14 | 53.19% |
| 4 | wear.jp | – | 8,880,851 | 3.49 | 51.45% |
| 5 | baycrews.jp | 5 | 4,529,015 | 4.67 | 51.15% |
| 6 | 2ndstreet.jp | 1 | 4,526,321 | 5.18 | 52.65% |
| 7 |  buyma.com | 1 | 4,316,166 | 4.1 | 49.38% |
| 8 |  shein.com | 3 | 4,208,037 | 4.86 | 55.0% |
| 9 | montbell.jp | 1 | 3,186,129 | 5.35 | 43.41% |
| 10 | united-arrows.co.jp | 2 | 3,116,812 | 3.22 | 56.06% |
| 11 | locondo.jp | 3 | 3,091,900 | 5.45 | 47.74% |
| 12 | jins.com | 3 | 3,069,388 | 5.56 | 54.73% |
| 13 |  hm.com | 4 | 2,103,349 | 4.88 | 46.56% |
| 14 |  zara.com | 1 | 1,542,642 | 3.19 | 53.19% |
| 15 | louisvuitton.com | 4 | 1,524,797 | 2.51 | 67.23% |
| 16 | magaseek.com | 2 | 1,072,497 | 4.08 | 61.08% |
| 17 | goldwin.co.jp | 1 | 1,012,524 | 4.39 | 58.87% |
| 18 | junonline.jp | 2 | 923,308 | 4.52 | 59.46% |
| 19 | orical.jp | 8 | 826,507 | 1.55 | 68.97% |
| 20 | arinna.co.jp | 5 | 750,627 | 1.08 | 92.81% |
Key Insights on Top Apparel and Fashion Websites in Japan in April 2024
As of April 2024, mercari.com is the most visited Apparel and Fashion website in Japan, attracting 86.66M monthly visits. zozo.jp follows with 34.84M visits, and uniqlo.com records 23.12M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.12, with zozo.jp leading at 6.98 pages per visit.
The average bounce rate is 55.82%, with arinna.co.jp having the highest at 92.81%.
And zozo.jp leads the way with the lowest bounce rate at 39.98%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: May 13, 2024