By connecting your Google Analytics and Google Search Console accounts to Semrush, you can analyze all of your website’s data from one central location — the Semrush user interface.
Follow the links below for instructions on how to connect each tool to GA and GSC to enrich your analysis:
- Position Tracking (GA Universal/GA4)
- On Page SEO Checker (GA Universal & GSC)
- Backlink Audit (GA Universal/GA4 & GSC)
- Organic Traffic Insights (GA Universal/GA4 & GSC)
- My Reports (GA Universal/GA4 & GSC)
- Site Audit (GA Universal/GA4)
- Content Analyzer (GA Universal & GSC)
- Link Building (GSC)
- SEO Dashboard (GA Universal/GA4 & GSC)
- Marketing Calendar (GA Universal)
If you ever need to disconnect your Google Account from Semrush, you can follow these steps.
Necessary Permissions
In order to connect Google Analytics and Google Search Console to tools like Semrush, you need to have a specific level of permissions under your Google account.
To connect a Google Analytics account to Semrush, you need to have at least Viewer access.
According to Google, you have two options to check a user’s access level.:
“From the User Management page at the account, property, or view level:
- Search for a specific user name to see that user's permissions.
- Click the Account Permissions column head to sort the list by permissions.”
To connect a Google Search Console account to Backlink Audit or the Link Building tool, you need to be at least an Owner or a Full user (restricted users cannot connect GSC to these tools).
You can see your account’s users and permissions from the Users and Permissions page in Google Search Console settings.