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Semrush Toolkits
Semrush Social
Social Analytics
Configuring Social Analytics

Configuring Social Analytics

The following social media channels can be connected to Social Analytics:

  • Facebook: Business Pages 
  • Instagram: Business Accounts
  • LinkedIn: Business Pages

Social Analytics shares limits with Social Poster. The number of profiles you can connect across all your projects in both Social Analytics and Social Poster depends on your Semrush subscription plan.

You can connect up to:  

  • Social Subscription - 10 profiles
  • Pro - 10 profiles 
  • Guru - 30 profiles 
  • Business - 50 profiles

Connect Your Social Media Profiles

If you connect social media accounts to Social Poster, they will be automatically connected to the Social Analytics tool. Regardless of which tool you start the setup with, both Social Poster and Social Analytics will be available to you.

In Social Analytics, start with connecting a profile by choosing a social media channel and clicking on the ‘Connect’ button.

Social Analytics starting page with the Add profile button opening a dropdown menu with Facebook, Instagram, and LinkedIn accounts to choose from for the connection.

Once you click on the channel to connect, you will be brought to a configuration wizard. 

If it’s the first time you connect your social media profile to Semrush or you revoked access to Semrush Social before, you will need to authorize Semrush to access your account.

If you’re logged into a social media profile and using Semrush in the same browser, the tool will prompt you to continue with your credentials and authorize Semrush right away. Otherwise, you’ll have to log into the social media platform first and authorize Semrush to access your account after that.

*It’s important to note that Semrush does not take any personal information from your social media profiles*

The way we collect data in this tool is by performing a number of API calls to the social media platforms. In order to perform these calls, we need to have a connected account on those platforms. You can revoke this access at any time.

Facebook

Log into your Facebook account and authorize Semrush to access it. You will skip the access request step if you’ve connected your Facebook account to Semrush Social before.

Example of the Log in with Facebook pop-up window during the Facebook connection process in Social Analytics. A blue 'Continue as' button is highlighted.

Then select the Business pages you want to connect to Social Analytics. Here you will see the pages for which the connected account has admin permission to manage.

A pop-up window with the next step of connecting Facebook in Social Analytics. User is suggested to select business pages to manage from the provided list.

You can revoke access for Semrush Social to your Facebook account in the settings here

Instagram

In order to connect to your Instagram Business page you must first log into your Facebook account. Your Instagram Business account must be connected to a Facebook Page associated with your business. For more information, please check out this article.

A pop-up window prompting a user to connect their Instagram Business account.

You will be asked to continue with your credentials if you’re already logged in or to log into your Facebook account from the wizard. Authorize Semrush to access your account. You will skip the access request step if you’ve connected your Instagram account to Semrush Social before.

An example of the access request from Semrush. All requested permissions are listed, and an option to modify this list is provided below the text.

After that you can select the business profiles to manage. 

A prompt to select an Instagram Business profile from the list to manage in Social Analytics.

You can revoke access for Semrush Social to your Instagram account through the Facebook settings here

LinkedIn

Log into your LinkedIn account and authorize Semrush to access it. You will skip the access request step if you’ve connected your LinkedIn account to Semrush Social before.

A Semrush access request example for a LinkedIn account, with all permission requests being listed.

After that you can select profiles to connect to Social Analytics.

A prompt for a user to select a LinkedIn profile from the list to manage.

You can revoke access for Semrush Social to your LinkedIn account in the settings here

Settings

The Social Analytics tool shares profile settings with Social Poster.

If you need to remove a social media account from Social Analytics, click on the settings button in the upper right corner and you will be redirected to Social Poster where you can disconnect an account you no longer need. However, this way you will remove the account from Social Poster, too.

Read more about it in the article How to Disconnect your Social Media Accounts from Semrush.

A Social Analytics Overview report. A red arrow is pointing at the Settings button on the top right.
You can also share your project straight from the Social Analytics tool by clicking the Share button at the top-right, adding an email address, and selecting the viewing permissions.
An example of a pop-up window in Social Analytics that opens after clicking the Share button. The dropdown menu next to the Email addresses field has Viewer and Editor sharing options highlighted.

Please kindly note that a person should have Semrush Social purchased in order to view your project with an Editor’s permission. If you share a project with an Editor access to a user without Semrush Social, they will see it as a Viewer and will not be able to make any changes.

Feel free to contact our Support team should you have any questions. We are happy to help!

  • Configuring Social Analytics
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