Why does the Backlink Analytics report show more backlinks than Backlink Audit?
Backlinks on Semrush can be analyzed in two main areas: Backlink Analytics (for studying competitors) and Backlink Audit (for auditing your own links).
It is not uncommon to see a different number of total backlinks displayed in Backlink Analytics and Backlink Audit for the same domain. The difference between these two numbers comes down to a couple of reasons:
- Limit of backlinks analyzed per domain: Backlink Audit is domain centric and only pulls up to 500 backlinks per referring domain, while Backlink Analytics can pull more than 500 backlinks from a single domain.
- Historical backlink data: Backlink Audit retains data on links that were lost within the last 3 months (from the day of campaign update), while Backlink Analytics can go back as far as 6 months from the present day to gather this data.
- 301 redirects: Backlink Analytics is capable of detecting redirecting links while the Backlink Audit doesn’t have this functionality yet.
- Integrations: Backlink Audit can integrate Google Analytics, Google Search Console, and Majestic accounts to analyze additional backlinks that our Backlinks Analytics bot didn’t find.
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